I’m a Creative Director, NYC Native, and Salvadoran-American with more than ten years shaping brand-led design and experiences. My work is rooted in visual storytelling, backed by strategic insights, and powered by culture. My role sits at the intersection of graphic design, creative strategy, and world-building across digital and physical spaces that resonate with brand initiatives and consumer audiences. My process is grounded in curiosity and experimentation, always seeking the connective thread that turns an idea into a visual ecosystem.

Check out some of my work below, and reach out if you are interested in collaborating. Let's cook!

CAPABILITIES

Concept Development
Creative Direction
Design Direction
Motion Graphic Direction
Experiential Design
Graphic Design
Brand Identity Development