Spotify Fresh Finds LIVE
Company: Spotify
Creative Direction & Design: Christian Melgar
Experiential Design: Tanyaradzwa Motsi
For Fresh Finds LIVE, Spotify’s emerging artist playlist, we created an immersive experience that embodied a fresh state of mind. More than 500 music fans came together in Brooklyn to enjoy immersive activations and performances, this time by Fresh Finds artists with connections to the Big Apple: Remy Bond, LAUNDRY DAY, and This Is Lorelei, with Veronika Slowikowska as the evening’s host.
The event was infused with the spirit of New York City. Upon arrival, guests received a pass and swiped through turnstiles at the FR3SH subway station entrance, a nod to the city’s most iconic mode of transportation. Additional passes were hidden throughout the venue, which fans could collect to redeem customizable merch at vending machine–like stations.
Inside, fans were met with train cars decked out in special subway signage dedicated to each performer. Photographers and videographers used Samsung Galaxy Z devices and their unique features to capture fun, shareable content as guests explored the spaces. In one corner of the venue, a secret door led to an immersive arcade speakeasy where fans could test the power of noise cancellation with Samsung Galaxy Buds3 Pro or play their favorite video games on the Galaxy Z Fold6.