During NBA All-Star Weekend 2026, Spotify brought its flagship RapCaviar franchise into the physical world with All-RapCaviar presented by NBA on NBC Peacock, a one-night, late-night cultural takeover at NYA West, Los Angeles.

Designed as a live extension of the playlist’s identity, the experience fused performance, basketball culture, and immersive brand storytelling to translate RapCaviar’s digital influence into a tangible environment. Hosted by NBA standout Cade Cunningham, the night featured live sets from Don Toliver and Veeze within a spatial narrative rooted in legacy and competition.