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Spotify Coke Studio LIVE

Company: Spotify
Creative Direction & Design: Christian Melgar
Experiential Design: Tanyaradzwa Motsi

For Coke Studio Live, Coca-Cola brought Tyla home to Johannesburg for a live experience rooted in her South African culture. Designed as an extension of her sound and story, the event embodied Tyla’s natural habitat, blending the pulse of Joburg nightlife, local textures, and cultural cues into a fully immersive environment that felt both global and unmistakably South African.

Throughout the space, layered details paid tribute to her fanbase, the Tygers, with subtle visual nods and interactive moments woven into the scenic design. The result was a Coke Studio Live experience that celebrated Tyla’s rise while honoring the city that shaped her.

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